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Archiving email newsletters the easy way
By Karen Skidmore | January 25, 2008
Archiving email newsletters and making them available for subscribers to read past editions, is a good way of building a library of resources, as well as building content for your website.
In the past, one way to do this was to create a new page on your website for each newsletter, either as a PDF file, or copy and paste the article in to HTML code. Pretty cumbersome and lengthy process, especially if you were having to pay your webmaster a fee for each new update.
Today, archiving is a lot easier. Constant Contact, which a great web-based email newsletter system to use, now offers an archive facility which gives you an unique web address which you can use in your newsletters or add as a link on your website. It keeps the HTML “prettiness” to it BUT it does cost you extra and it doesn’t help your website with its’ SEO and key words.
This is why a blog works very well with your email newsletter. A blog is very, very easy to use, especially if you use Blogger or Typepad, and a simple cut, paste & publish and your newsletter article is online.
By hosting your own archived newsletters on your own blog, you will also start attracting focused internet visitors on the key words that you use, as well as driving present subscribers to a website that helps build their trust in you (and ultimately spend money with you!).
Topics: Using email newsletters with blogs |