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Email Newsletters: Are they different from email marketing?
By Karen Skidmore | September 16, 2008
There is a lot of jargon around about what an email newsletter actually is. And I do believe that many people who run their own business get confused over whether an email newsletter is email marketing.
It seems that many of you don’t want to become email spammers (and quite right, too!) yet still want to build an effective way of marketing via email to their clients and customers.
Email marketing does tend to bring up images of sending out mass emails to thousands of emails purchased from a mailing house. And there is nothing wrong with this approach if you feel your business would benefit.
However, an email newsletter, in its very nature of its wording, is less about direct selling and more about adding value through news and articles.
So yes, an email newsletter can still be an incredibly powerful marketing medium but don’t be put off by feeling nervous about becoming an email salesman. An email newsletter adds value to your subscribers, your prospects and your paying customers and in return will add considerable value to your business.
Topics: Getting started with email newsletters, Why are email newsletters so effective |