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Email Newsletters don’t have to be just one send wonders
By Karen Skidmore | September 25, 2008
An email newsletter is, quite obviously, a method of communicating and building a relationship with a potential client via email. You spend the time writing an article, a welcome note and coming up with the offer you intend to make in the newsletter.
You spell check, make it look pretty, add a picture if you are using HTML and test all the links before you send it again.
And then the next time, you start the process all over again.
It’s get a bit wearing after a while. I have to be honest here, once you start publishing a newsletter you need to be consistent and constant with your emails otherwise you lose the confidence of your subscribers. And after almost 4 years of writing my CanDoCanBe newsletter and now write and publish 2 others, it can be exhausting.
But what I want to share with you today is that what you write for your email newsletter does not have to be a one send wonder. The information you create for your newsletter can be used time and time again, packaged up in all sorts of ways. Here are a few ideas:
- Submit your newsletter article to online article directories - improve your google rankings, increase the number of links to your site and drive traffic to your email newsletter sign-up page.
- Turn your newsletter articles in to a product - what you write about once or twice a week builds up over time. Before you know it you have a 20 page e-book, 7 part e-course or even a draft for a soft cover book that ends up being a best seller on Amazon.
- Post your newsletter articles to your blog - build up your site and increase the opportunities for key words to be maximised by blogging your articles.
- Offer your newsletter articles to magazines and get published. And remember to include a by-line which directs interested readers to your email newsletter sign-up page.
Do you get the picture? Don’t write and send. Write once and benefit dozens of times.
Topics: Creating & writing content, Promoting an email newsletter, Why are email newsletters so effective |