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Email Newsletters - Get personal
By Karen Skidmore | April 6, 2008
It may be tempting when you run a business from home to “pretend” to be bigger than you actually are. You may not want your customers to know that you work from the kitchen table and sort out your washing between answering emails.
However, when building relationships with potential customers, especially building relationships online, the more personal you make your email newsletters, the better.
You don’t need to share your stories about how drunk you got at your cousin’s wedding last weekend or how your daughter has just been awarded a prize for her mathematical ability. But when you write your articles and “talk” to your subscribers, show your personality.
Be fun, be creative, be serious. You decide – it’s your personality. By showing your personality you will be more likely to open up the doors of communication and start to build relationships with the types of customers you want to work with.
Make it personal. After all it is your business.
Topics: Creating & writing content |