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How clean is your email newsletter mailing list?
By Karen Skidmore | September 29, 2008
Keeping your email newsletter mailing list clean and up to date is important.
Why? Well, there are 2 main reasons:
- A clean and up to date mailing list helps keep your deliverability high. When your list gets old and people’s emails start to bounce because they are no longer valid, it can affect the delivery rates of the rest of your emails. If, for example, you send out a mass email out that includes a number of AOL addresses and more than 50% of them bounce, AOL may start to reject the other 50% because they will assume you are spamming.
- A clean and up to date mailing list keeps you realistic. You may be delighted that you have reached 2,000 subscribers but when you check out your bounce statistics you may be reaching 30% bounce rates. What this means is that you may have 2,000 email addresses but only 1,400 actually work. If you don’t monitor and clear out your invalid email addresses you can’t give yourself accurate conversion rates on your emails.
Watch out later this week when I give you some practical suggestions as to how to keep your email newsletter mailing list clean and up to date.
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Topics: Growing your subscriber list, Managing your email newsletter, Why are email newsletters so effective |
October 1st, 2008 at 10:14 am
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