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How do email newsletters work?
By Karen Skidmore | September 22, 2008
Quite often it can be the sheer amount of information one needs to learn about that stops us from taking the first step. And, yup - email newsletters can often fit in to this category.
So for those of you who want to start at the very beginning and want to understand how an email newsletter physically works, then here is a brief outline:
- Someone will stop by a website and see a sign-up box inviting them to subscribe to a newsletter. This sign up box isn’t physically part of the website - it’s just script that sits on the site as a photo or image would.
- When someone takes the time to input their name and email address in to the relevant boxes, they will be re-directed to a specific page on the website that hosts the email newsletter system. Their email address and name will be automatically added to your database hosted by your email newsletter system.
- The subscriber will then be sent a welcome email (or confirmation email depending on the system you have choosen to adopt) automatically to their email account.
- And they can also be automatically directed to a web page that you have set up which may give them a welcome gift or links to pages that you have promised as a thank you for signing up.
Now, isn’t that easy? There is no manual inputting, no waiting for you to send out an email, no delegating such tasks to a member of your admin team.
An automatic system that never sleeps 
Now, if there is anything else that you really don’t understand or you want to ask a “stupid” question (bearing in mind that there are never any stupid questions, just stupid people who don’t ask them when them when they need the answers!!), email me at Karen@HowtodoEmailNewsletters.com and I will do my best to send you a personal reply as quickly as I can.
Topics: Getting started with email newsletters |