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How do you welcome your email newsletter subscribers?
By Karen Skidmore | July 7, 2008
Most email newsletter systems should give you the facility to send out a welcome email to your email newsletter subscribers. But using their standard template one is usually worse than not sending one out at all.
That first welcome email is so important to taking the first step to building a relationship with your subscriber. It is comparable to how you shake someone’s hand and look them in the eye when you first meet them. You wouldn’t greet someone at a networking event with your arms folded and a quick nod of your head, would you?
Take the time to write out a warm and inviting welcome email. Introduce yourself or your team. Outline your core service or product. Give your subscriber a compelling reason to take action and take the next step by contacting you by phone or email.
However you want to make your first contact to your subscriber is up to you and your business focus, but just make sure you maximise this very important first step of your relationship with them.
Topics: Getting started with email newsletters |