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The 7 Deadly Sins of Email Newsletters - Oversell with no value
By Karen Skidmore | June 18, 2008
Email newsletters are incredibly powerful marketing tools – but they can also be the quickest way to turn your customers off.
When someone has given their permission to receive further information from you, the last thing they want is to be bombarded by sales messages. An email newsletter by its very wording, is a “news” letter NOT a “sales” letter.
Over sell without giving any value, and you will quickly have more unsubscribers and people hit the spam button than you care to ask for.
However, I am not for one minute advising you to stay away from the sales patter. After all, your email newsletter is there to grow and build your sales.
But if you are unsure on where the balance must lay, then I always recommend that you give more value than your readers perceive they will receive. Exceed your promises, give extra value and your readers will reward you with more sales than you could possibly expect.
Topics: The 7 Deadly Sins of Email Newsletters |
June 19th, 2008 at 1:07 am
[...] Karen Skidmore says it very well in her latest blog post: Email newsletters are incredibly powerful marketing tools – but they can also be the quickest way to turn your customers off. [...]
July 9th, 2008 at 10:12 am
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