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The secret to creating content for email newsletters
By Karen Skidmore | May 21, 2008
Coming up with new content for each email newsletter can be tough. When you are starting with a blank screen, it can be hard to find the inspiration to write quality and compelling articles which encourage your readers to take action.
The secret to creating content is in the very word “creating”. Where most email newsletters publishers go wrong is they think they have to “write” new content all the time.
You aren’t thinking about becoming a writer are you? You are looking to publish an email newsletter that is going to help you grow and develop your business.
Stop thinking about “writing” articles and start thinking in terms of “creating” them. Here are my 5 top tips:
- Interview an expert in your field
- Go through all your sent emails over the past week and turn one that you wrote for a client or customer in to useful copy. If one client wanted to know, there will be others!
- Review a book or product that your readers will like to know more about
- Give a list of recommended websites and resources and give your reasons why
- Decide on the product or service that you are making a special offer on first and write around one of the challenges that you know your clients have before using that product or service (my personal favourite!)
Topics: Creating & writing content |