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Website or Email Newsletter - what needs to be done first?
By Karen Skidmore | June 23, 2008
When you are thinking about creating your own email newsletter to help promote and grow your business, you may be at such an early stage that you haven’t created a website yet.
So, what needs to be done first? Good question, but I’m afraid the answer is similar to the chicken and egg question!
Yes, a website is an integral part to promoting your email newsletter, but a lack of a website shouldn’t stop you from digging the foundations and getting started on your email newsletter.
Here are some points to consider to help you decide:
- What interests you most? Does creating a website sound more fun than and email newsletter, or are you more interested in getting a database together? If you start with the one that you are interested more in, you are more likely to have the momentum to carry through with both projects.
- Chunk it down. Both projects are pretty elephant-sized projects to complete. And what is the easiest way to eat an elephant – bite by bite!
- Dovetail your projects. If you are delegating your website work to a website designer, dovetailing your email newsletter in whilst your website is being built can help speed things up. So there is no reason why you can’t do both projects together
The most important consideration, though is whichever project you decide to start with, is to make sure you start with your customer first! Take the time out to do some market research, profile your customers and target your audience. It will save you months of wasted marketing!
Topics: Getting started with email newsletters |