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  • Home Study Course

    A home study programme that shows you step-by-step how to create your own email newsletter - in just 30 days!

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    • Creating & writing content

    Email Newsletters don’t have to be just one send wonders

    Thursday, September 25th, 2008

    An email newsletter is, quite obviously, a method of communicating and building a relationship with a potential client via email.  You spend the time writing an article, a welcome note and coming up with the offer you intend to make in the newsletter.
    You spell check, make it look pretty, add a picture if you are [...]

    The secret to creating content for email newsletters

    Wednesday, May 21st, 2008

    Coming up with new content for each email newsletter can be tough.  When you are starting with a blank screen, it can be hard to find the inspiration to write quality and compelling articles which encourage your readers to take action.
    The secret to creating content is in the very word “creating”.  Where most email newsletters [...]

    Where do you start when writing content for an email newsletter?

    Thursday, April 17th, 2008

    Writing your first email newsletter and wondering where to start?
    First of all, there is nothing worse than starting with a blank piece of paper.  There’s no inspiration from a white space, is there?
    One of the first places to look for inspiration is your sent emails.  If you have been in business for a while, there is [...]

    Copyrighting articles is bad for business!

    Thursday, April 10th, 2008

    I was out running this morning in the bitter cold but beautiful sunshine and I read the notice that The National Trust have as I ran past on to the Devil’s Punchbowl.
    “The National Trust welcomes responsible dog owners”
    Isn’t this better than a typical local council “Dogs Must Be Kept on the Lead AT ALL TIMES”?
    Something [...]

    Email Newsletters - Get personal

    Sunday, April 6th, 2008

    It may be tempting when you run a business from home to “pretend” to be bigger than you actually are.  You may not want your customers to know that you work from the kitchen table and sort out your washing between answering emails.
    However, when building relationships with potential customers, especially building relationships online, the more [...]