Getting started with email newsletters
« Previous EntriesAre you laying out the welcome mat for your email newsletter subscribers?
Friday, September 26th, 2008When someone signs up for your email newsletter, that first contact is so very important.
Just imagine you walk in to a new boutique that you have never seen before and the sales assistant behind the counter ignores you. Or even worse, the sales assistant jumps out from behind a pillar and starts to sell the [...]
How do email newsletters work?
Monday, September 22nd, 2008Quite often it can be the sheer amount of information one needs to learn about that stops us from taking the first step. And, yup - email newsletters can often fit in to this category.
So for those of you who want to start at the very beginning and want to understand how an email newsletter [...]
How reliable are web based email newsletter systems?
Wednesday, September 17th, 2008Earlier this week, 1ShoppingCart (the all singing, all dancing e-commerce system that I regulary recommend to people as well as using myself to manage my online sales & marketing) went down for several hours.
I was testing a few sign-up pages on another site and something was going wrong and then saw it mentioned on twitter. [...]
Email Newsletters: Are they different from email marketing?
Tuesday, September 16th, 2008There is a lot of jargon around about what an email newsletter actually is. And I do believe that many people who run their own business get confused over whether an email newsletter is email marketing.
It seems that many of you don’t want to become email spammers (and quite right, too!) yet still want to [...]
Do you need autoresponders to go with your email newsletters?
Thursday, July 31st, 2008If you are thinking of starting up an email newsletter, one thing you need to consider is whether you need an autoresponder facility.
First of all, what is an autoresponder? An autoresponders are the fabulous automatic emails that are sent out when someone subscribes or purchases something from you on the web. Let me give you [...]
