Getting started with email newsletters
Next Entries »How do you welcome your email newsletter subscribers?
Monday, July 7th, 2008Most email newsletter systems should give you the facility to send out a welcome email to your email newsletter subscribers. But using their standard template one is usually worse than not sending one out at all.
That first welcome email is so important to taking the first step to building a relationship with your subscriber. It [...]
Sell the benefits of your email newsletter and customers will beat down your door to subscribe
Wednesday, July 2nd, 2008How do you get your customers to subscribe and opt-in to your email newsletter?
“Hi Karen, I’ve been running my business for a couple of years now and have only just decided to send out my first email newsletter.
I would really like to include my existing customers in the first one, however after reading through [...]
Website or Email Newsletter - what needs to be done first?
Monday, June 23rd, 2008When you are thinking about creating your own email newsletter to help promote and grow your business, you may be at such an early stage that you haven’t created a website yet.
So, what needs to be done first? Good question, but I’m afraid the answer is similar to the chicken and egg question!
Yes, a website [...]
Where do you start when writing content for an email newsletter?
Thursday, April 17th, 2008Writing your first email newsletter and wondering where to start?
First of all, there is nothing worse than starting with a blank piece of paper. There’s no inspiration from a white space, is there?
One of the first places to look for inspiration is your sent emails. If you have been in business for a while, there is [...]
Email Newsletters - text or html?
Wednesday, April 9th, 2008When it comes to email newsletters a question that is asked a lot is HTML or Text – which is best?
The truth is that it really depends on your business and who it is you are communicating with. HTML makes the newsletter look “pretty” and allows you to add images, photos, colours and design. The [...]