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    How to keep your email newsletter database clean

    Wednesday, October 1st, 2008

    Earlier this week I blogged about why it was so important to keep your email newsletter database clean and up to date.
    But I know from my own experience, that going through your bounced emails and undelivered emails is a right royal pain in the .. well, I am sure you know what I mean!  But [...]

    How clean is your email newsletter mailing list?

    Monday, September 29th, 2008

    Keeping your email newsletter mailing list clean and up to date is important. 
    Why?  Well, there are 2 main reasons:

    A clean and up to date mailing list helps keep your deliverability high.  When your list gets old and people’s emails start to bounce because they are no longer valid, it can affect the delivery rates of the rest of [...]

    Sell the benefits of your email newsletter and customers will beat down your door to subscribe

    Wednesday, July 2nd, 2008

    How do you get your customers to subscribe and opt-in to your email newsletter?
    “Hi Karen, I’ve been running my business for a couple of years now and have only just decided to send out my first email newsletter.
    I would really like to include my existing customers in the first one, however after reading through [...]

    Does email work better than snail mail?

    Tuesday, June 10th, 2008

    When you sit down to work out your next marketing plan of attack do you ask yourself how your customers like to be communicated with?
    Every person’s business is different and you are all marketing to different customer profiles and target audiences.  The answer to the question “does email work better than snail mail?” can not [...]

    The UK Opt-In Rules Explained

    Monday, May 19th, 2008

    Following last week’s post about whether an email newsletter should be opt-in only or “business card dump” with an opt-out option (yup, you know what I prefer!), I thought I had better make sure we all know the opt-in rules for the UK.  My thanks go to Graham Jones, Internet Psychologist, who posted this on [...]

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