Growing your subscriber list
Next Entries »Email Newsletters - do your subscribers opt-in OR do they have to opt-out?
Monday, May 12th, 2008Just had an interesting debate with someone who disagreed with a top tip that I offered during introductions at a networking event today. He questioned my advice on business card dumping.
Now, my take on email newsletters is that they are a permission-based marketing tool where the person gives their permission (whether in the explicit action [...]
Spam is 30 years old this weekend
Sunday, May 4th, 2008This weekend sees the 30th anniversary of the first ever spam email sent. According to an article on BBC News the recognisable e-mail marketing message was sent on 3 May, 1978 to 400 people on behalf of DEC, a now defunct computer maker.
And yes, it is true, that Spam was given its name after the [...]
7 Deadly Sins of Email Newsletters: business card dumping
Friday, May 2nd, 2008There are 7 deadly sins of email newsletter publishing and the first one in this list is the dreaded business card dump.
Email newsletters are a form of permission-based marketing. What this means is that all email addresses on your distribtion list must have been given to you with express permission from their owners. Without their [...]