Promoting an email newsletter
« Previous EntriesEmail Newsletters don’t have to be just one send wonders
Thursday, September 25th, 2008An email newsletter is, quite obviously, a method of communicating and building a relationship with a potential client via email. You spend the time writing an article, a welcome note and coming up with the offer you intend to make in the newsletter.
You spell check, make it look pretty, add a picture if you are [...]
Sell the benefits of your email newsletter and customers will beat down your door to subscribe
Wednesday, July 2nd, 2008How do you get your customers to subscribe and opt-in to your email newsletter?
“Hi Karen, I’ve been running my business for a couple of years now and have only just decided to send out my first email newsletter.
I would really like to include my existing customers in the first one, however after reading through [...]
The UK Opt-In Rules Explained
Monday, May 19th, 2008Following last week’s post about whether an email newsletter should be opt-in only or “business card dump” with an opt-out option (yup, you know what I prefer!), I thought I had better make sure we all know the opt-in rules for the UK. My thanks go to Graham Jones, Internet Psychologist, who posted this on [...]
Email Newsletters - do your subscribers opt-in OR do they have to opt-out?
Monday, May 12th, 2008Just had an interesting debate with someone who disagreed with a top tip that I offered during introductions at a networking event today. He questioned my advice on business card dumping.
Now, my take on email newsletters is that they are a permission-based marketing tool where the person gives their permission (whether in the explicit action [...]
7 Deadly Sins of Email Newsletters - Irregular & Inconsistent
Tuesday, May 6th, 2008Last week, the first deadly sin of email newsletter was published and focused on business card dumping. This week it is the turn of deadly sin number 2: irregular and inconsistent newsletters.
Email newsletters are marvellous tools that allow you to build trust and rapport with your interested client list. However, without the regular and consistent [...]