The 7 Deadly Sins of Email Newsletters
The 7 Deadly Sins of Email Newsletters - Oversell with no value
Wednesday, June 18th, 2008Email newsletters are incredibly powerful marketing tools – but they can also be the quickest way to turn your customers off.
When someone has given their permission to receive further information from you, the last thing they want is to be bombarded by sales messages. An email newsletter by its very wording, is a “news” letter [...]
7 Deadly Sins of Email Newsletters - Irregular & Inconsistent
Tuesday, May 6th, 2008Last week, the first deadly sin of email newsletter was published and focused on business card dumping. This week it is the turn of deadly sin number 2: irregular and inconsistent newsletters.
Email newsletters are marvellous tools that allow you to build trust and rapport with your interested client list. However, without the regular and consistent [...]
7 Deadly Sins of Email Newsletters: business card dumping
Friday, May 2nd, 2008There are 7 deadly sins of email newsletter publishing and the first one in this list is the dreaded business card dump.
Email newsletters are a form of permission-based marketing. What this means is that all email addresses on your distribtion list must have been given to you with express permission from their owners. Without their [...]