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  • When to send out email newsletters

    Once you start an email newsletter, do you have to keep sending it out?

    Wednesday, July 9th, 2008

    Once you get started with an email newsletter, there is often a feeling of obligation to keep sending one out.
    I received an email from one How to do Email Newsletters subscriber yesterday stating that, because of a change with franchise she was working under, she was going to have to re-brand but was worried about sending out an [...]

    Email Newsletters: Do you know it takes 7 times?

    Tuesday, April 22nd, 2008

    7 times to do what? 
    To get your neighbour to stop parking their car across your drive way?
    To get a 5 year old to eat brussel sprouts?  To get your partner to buy you flowers on your birthday?
    No!  On average, you have to communicate with a potential customer 7 times before they will buy something from [...]